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Speck, leading designer for gadget protective cases, forms first-ever sports team alliance with the Brooklyn Nets
Brooklyn, NY (March 18, 2013) – Speck, a leading designer of protective cases that enhance your favorite gadgets, launched its partnership with the Brooklyn Nets at last night’s home game against the Atlanta Hawks. Thousands of fans in attendance received Brooklyn Nets Speck cases. The alliance marks Speck’s first major sponsorship with a sports team and upholds the Nets’ position as an innovative, tech-savvy leader in the professional sports landscape.
‘We are thrilled to sponsor the Brooklyn Nets for their inaugural year and share with them a passion for technological innovation and inspired design,’ said Speck VP of Global Marketing and E-Commerce, Pamela Kelly. ‘Like the Nets, we live to push the envelope, and we look forward to celebrating their successes as they make their mark on the community and together grow our followings of dedicated fans.’
Known for its cutting edge and patented case designs, Speck has risen from its humble beginnings as a small California-based company and continues to develop products that, like its logo (＊), spark creativity among its loyal customers. Similarly, the Nets have established themselves as a brand for the fans by creating a timeless black and white look that reflects the boldness of Brooklyn. This unconventional colour scheme has skyrocketed the Brooklyn Nets merchandise sales to the upper echelon of the NBA and will drive the design of Speck’s sleek Nets iPhone cases for 4S/4 and 5.
‘This partnership between the Brooklyn Nets and Speck plays to our mutual focus on technology and design,’ said Josh Pruss, Vice President of Partnership Marketing for the Brooklyn Nets. ‘Speck's durable and fashionable cases will look great in the hands of Nets fans as they tweet, like, check-in, and share Nets highlights on their mobile devices.’
Nets fans can be part of the action by participating in a variety of contests and promotions from Speck both during the season and in the offseason. Fans can visit www.facebook.com/speck, follow @speckproducts, and listen to Brooklyn Nets radio broadcasts to enter for a chance to win. Fans can also learn about Speck contests and promotions by visiting brooklynnets.com, facebook.com/BarclaysCenter, and following @BarclaysCenter. Future opportunities include VIP seat upgrades and the chance to shoot a half-court shot for a cash prize through the Twitter-hosted #SpeckVIPme social media campaign. In addition, Brooklyn Nets Speck cases will be available at the Nets Shop by adidas at Barclays Center for an MSRP of $34.95.
About the Brooklyn Nets
The Brooklyn Nets were officially launched in April 2012 and play their home games at Barclays Center located at the crossroads of Brooklyn, Atlantic and Flatbush avenues. The team’s brand identity, including its logos and black and white colour scheme, was created by JAY Z. The colours speak to Brooklyn’s strong traditions, reflecting the colour palette of the old New York subway signage system, and convey an uncompromising confidence.
The Brooklyn Nets are part of the Eastern Conference's Atlantic Division. Prior to its relocation to Brooklyn, the team was called the New Jersey Nets. Starting in 1977, the Nets played their first four seasons in New Jersey at the Rutgers Athletic Center in Piscataway, before moving in 1981 to Brendan Byrne Arena in East Rutherford (later renamed Continental Airlines Arena and IZOD Center). They remained in East Rutherford for 29 seasons until relocating to the Prudential Center in Newark in 2010. The New Jersey Nets reached the postseason 16 times, won four Atlantic Division titles and two Eastern Conference Championships, reaching the NBA Finals in 2002 and 2003.
Located atop one of the largest transportation hubs in New York City, Barclays Center will be accessible by 11 subway lines, the Long Island Rail Road, and 11 bus lines.
For more information on the Brooklyn Nets please visit www.brooklynnets.com.
Speck is an award-winning leader of mighty slim protective cases for the world’s top smartphones, tablets, and laptops. From iPad cases and iPhone cases to Samsung Galaxy cases and everything in between, we design cases that are slim, good looking and most importantly, the most effective protection possible. Our roots are in the heart of Silicon Valley, at the intersection of design and technology, inspiring forward-thinking innovation to craft masterfully engineered and patented designs. It’s all in the details; we create our cases to enable you to go more places and enjoy more from your mobile devices. Get to know us at speckproducts.com or follow us on Twitter, Facebook, Instagram, and Pinterest.